Hey there!

Beth here!

The calculated assortment of roles I've played in my career and skills I've collected have made me a uniquely powerful team member. I thrive on turning bold ideas into action, preferring to do things now rather than just talking about them. As a confident decision-maker, I step in to guide teams, align resources, and drive outcomes that contribute to long-term growth. I build strong relationships with coworkers and find deep satisfaction in working hard together to exceed goals. I'm organized yet flexible, able to arrange resources for maximum productivity. I also excel at creating alternative ways to proceed, quickly spotting relevant patterns and issues in any scenario.

target icon

Design is my craft, and precision is my standard.

As a Digital Innovator, from initial research and concept development to visual and UX design to execution and optimization, I lead every phase of digital product and business transformation. I’ve worked across diverse industries to design and redesign digital ecosystems that enhance usability, elevate brand presence, and increase customer engagement. My work drives results by optimizing both the user experience and business performance.
atom icon

Solving complex problems fuels my enthusiasm.

As a Design Thinker, I excel at bringing together cross-functional and client teams to collaboratively ideate and create impactful solutions. With extensive experience in planning and facilitating workshops, I thrive on uncovering big ideas and translating them into actionable strategies that enhance both product performance and customer experience.
Flag icon

I lead with a passion for building companies and mentoring teams.

As a Digital Strategy & Growth Leader, I guide cross-functional teams to ensure seamless delivery and operational excellence while fostering an environment of collaboration and innovation. My focus is on aligning digital strategies with business objectives, driving growth, customer satisfaction, and revenue expansion. My strategic mindset enables me to balance the demands of user experience, product design, and business needs to fuel business growth.
smiley face icon

Humans are at the heart of everything.

As an Empathetic Leader, I don’t just build strategies for businesses; I focus on the people behind the numbers—both the users and the teams I mentor. Empathy and human-centered thinking are integral to my leadership approach, helping me foster supportive, growth-oriented environments where teams thrive and deliver their best work.

My Career so far

I’m a dedicated professional with over a decade of experience in Digital Strategy, User Experience Design, and Operational Leadership. I’ve led teams in various strategic and operational capacities, focused on aligning design, tech, and business goals to deliver impactful results. I enjoy solving complex problems, driving digital transformation, and collaborating with cross-functional teams.

Executive Leadership
Vision & Design Strategy
Outcomes-Based Roadmapping
Information Architecture & Interaction Design
UX/UI Visual Design
User Research & Testing
Accessibility & Inclusive Design
Design Systems

A few teams I've collaborated with:

Ephicient logoEphicient logoThe Paak logo2020INC logoOE logoArise Health logoEphicient logoEphicient logo

My experience

I started my career as a graphic designer with a passion for web design. As my career grew I focused more on UX Design and quickly realized that my talents lie in managing creatives and aligning tech, creative and ops teams to achieve business goals. I’ve spent more than a decade leading strategic initiatives, managing operations, and guiding creative teams to deliver exceptional results.

Self Employed
UX Strategy Consultant
August 2024 — Present
Whereoware
Director of UX Strategy
July 2022 — July 2024
LookThink
Director of  UX Delivery & Operations
December 2020 — June 2022
Director of UX Design
August 2017 — December 2020
UX Designer & Lead UX Designer
December 2011 — August 2017
Download my resume
Arrow indicating you are going to an external site.

Some of the tools & technologies I frequently work with

The Paak logoArise Health logoEphicient logoOE logoEphicient logo2020INC logoEphicient logo

Now that you've had a chance to get to know me, explore some of my work.

Explore my Work
Arrow indicating you are going another page on my site.
AIGA
AIGA Logo Icon

Want to get in touch?

I'm open to work, so If you like what you see and want to collaborate or share a position you think I'd be a good fit for, please, reach out!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.